Greenwashing is when you spend more time and money on marketing your event as environmentally friendly than on minimising the environmental impact. Here are 4 simple steps to considering when aiming to create a sustainable event:

Event sustainability is one of the fastest-growing trends in the meetings industry, and for good reason. As conference planners we have a vital role to play in addressing some of the sustainability challenges we face as a planet.

But when you already have a million things to manage — from corralling your committee to promoting your event — it can be hard to know where to even start. Here are 5 steps to start you on the right path: